"How this invention went from idea to prototype is anyone's guess. Maybe one morning the creator stared into his milk-soaked cornflakes and suddenly had an epiphany: Soggy cereal sucks"
For all of you who are wondering if they are right? Well pretty much. At Gray Matter we invent products so when we see a need we try to fill it. In eatmecrunchy's case, it was a bit more personal!
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